we know that if the wrong direction of entrepreneurship, the future will be difficult, so we start at the beginning of the business are very focused on the direction. Entrepreneurs want to go the way, we must first clear their own direction. Here are a few entrepreneurial direction is very good for your reference.
light rather than heavy
heavy industry is the foundation of national economy, the development of light industry is leading. Heavy industry investment cycle is long, slow recovery, the general is not the field of private capital competition, but the dominance of state-owned enterprises. Whether it is production and processing, or circulation of trade, operating light industrial products, especially consumer goods, the risk is small, the investment intensity, the difficulty is small, easy to take effect in the short term, it is particularly suitable for private capital.
"do" "do" is better than the male female
all social purchasing power is in the hands of the hands of a woman over 70%. Women are not only in charge of the financial power of most Chinese families, but also a considerable portion of goods are directly consumed by women. High fashion, shoes and hats, precious jewelry, cosmetics, no woman is not the world. So, if you invest in consumer goods, whether it is production or sales, you will be directed to a woman, you will find more opportunities.
children than adults
children represent the future, the only child has become a unique cultural phenomenon in Chinese, so China children’s consumer goods market is very unique. A large part of the retail food and consumer goods market. Children’s consumer goods market flexibility, strong purchasing power, coupled with the impact of advertising, emotion, environment, to invest in this market is a viable choice. In particular, to see, in our country, to meet the needs of children, to a large extent, is to meet the needs of their parents.