is one of the world’s tourism industry in the rapid development of industry, the world economy is an important part of its value, economic value added and employment and tax has become a major contributor to the national economy, plays an important role in the economic system.
since 1997, although China’s economy is gradually deflation, economic growth has slowed, China’s tourism industry continues to exceed the industry average speed of 60% about the speed of development, has made remarkable achievements. In 2000, the total tourism revenue reached 451 billion 900 million yuan, equivalent to 5% of the national GDP, an increase of 45% over 1997. The number of inbound tourism in China reached 124 million 940 thousand in the year 2006, an increase of 3.9% over the previous year. International and domestic tourism revenue: 893 billion 500 million yuan, an increase of 16.3% over the previous year. China’s outbound tourism destination has reached 132, China’s outbound tourism growth rate is much higher than the world average. In 2007, the national economy continued to maintain a steady and rapid growth, and the national consumer demand showed an expansion trend. Economic development promotes consumption escalation, economic development promotes tourism prosperity, and the concept of tourism leisure has been gradually rooted in the hearts of the people, and tourism consumption has become an inevitable choice for consumption upgrading.
in the "11th Five-Year" period, the central and local government policy will further tilt to the tourism industry, which faces a relaxed policy environment, become the direct beneficiaries of the country to expand domestic demand, and the key industry of the national economy a new growth point of the. The 2008 Beijing Olympic Games, the 2010 World Expo in Shanghai and the 2012 Asian Games in Guangzhou will provide unprecedented opportunities for the prosperity and development of China’s tourism industry. The legacy of the Olympic Games and World Expo will continue to attract tourists at home and abroad for a long time.
in the face of such achievements and such a rare historical opportunity, almost all domestic tourism enterprises have made a positive response. They not only constantly improve our service system, improve their soft hard competitiveness; actively explore new business channels, initiative and development of the Internet the same rapid combination with the tourism industry of e-commerce.
, this new business model, many tourism enterprises can not be a good grasp, even losses; many consumers did not get from it, the Internet is Mongolia cheated nowhere to complain. The reasons for the analysis can be summed up in the following 4 points:
1., the traditional travel industry practitioners have less Internet knowledge, cultural quality is generally low, enterprise leaders do not have network marketing experience, there is no qualified Internet talent in the enterprise.
2., most of the tourism e-commerce platform of various systems and functions are not perfect, they have joined the tourism enterprises only played the role of publicity, and did not play a role in improving business efficiency.
3. countries and municipalities