(Attn.editors: The following press release comes to you under

first_imgan arrangement with PRNewswire. PTI takes no editorial responsibility for the same.) Royal Challenge Sports Drink Releases the #PlayBold AnthemBANGALORE, March 14, 2016/PRNewswire/ — – Resounds the Voice of Indian Youth who Live Bold and Will Cheer Together This Cricket Season – You can Download the Anthem Here: http://www.liveinstyle.com/play-bold – You can Watch the Anthem Here: http://www.liveinstyle.com/play-boldTodays young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink [http://www.liveinstyle.com/royal-challenge ] is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold [http://www.liveinstyle.com/play-bold ]. (Photo: http://photos.prnewswire.com/prnh/20160314/10142039)The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywoods favourite composer Salim Merchant has created the thumping music for this anthem starring Vishal Dadlanis explosive voice. The lyrics have been woven together by Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group.A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud Go India and Play Bold and stars Virat Kohli [http://www.liveinstyle.com/play-bold ] and MS Dhoni [http://www.liveinstyle.com/play- bold ].Commenting on the anthem, Subroto Geed, Sr. VP – Marketing at United Spirits said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthems catchphrase Mere India, Tu Play Bold, becomes a single sound that does not just reflect our countrys love for cricket, but goes on to become the youth anthem for India.” “This is that electrifying time of the year when the entire country stands united behind our team. MORE PRN BMR BMRadvertisementlast_img

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