Each Android User Will Make Google $9.85 per Year in 2012

first_imgRelated Posts Tags:#Google#mobile#news#web According to Piper Jaffray analyst Gene Munster, Google could earn $1.3 billion in mobile advertising revenue in 2012, or $9.85 for each Android user. The analyst forecasted there would be 133 million Android users by 2012, and he arrived at the $1.3 billion figure by using publicly quoted numbers from Google itself.The details of Munster’s prediction can be found on eWeek, Forbes, CNN and other outlets. Munster had posted this information in a research note earlier this week.To determine the $1.3 billion figure, the analyst used Google’s self-stated figure that its mobile ad business is on a $1 billion annual run-rate, and Munster estimated the company had earned $850 million in total mobile revenue in 2010. Android specifically had generated around 16% of that total, or $130 million, said Munster. That means that each Android user generated $5.90 per year for Google, based on around 22 million Android users in 2010.By 2012, there would be 133 million Android users, generating $1.3 billion in Android-related revenue he said. That equates to $9.85 per user per year.Mobile Still Pales Next to Desktop WebDespite this growth, Piper notes that even an ARPU (average revenue per user) of nearly $10 is still below what a desktop user generates for Google.“As we noted, we believe Google’s ARPU on Android was $5.90 in 2010. We believe Google’s average revenue per search user was $18.85 in 2010 and average revenue per user for Google’s advertising businesses in total was $25.77 in 2010,” Munster said.Below is a chart which shows just how far Android has to go before catching up to the desktop Web. sarah perez Role of Mobile App Analytics In-App Engagementcenter_img What it Takes to Build a Highly Secure FinTech … Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technologylast_img

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