Lawyers can’t promise results in ads

first_img Lawyers can’t promise results in ads January 15, 2006 Regular News The Bar Board of Governors is tightening up regulation of language in lawyer ads that appears to promise results to potential clients.The board approved the recommendation of the Board Review Committee on Professional Ethics that an ad promised results when it said the advertising lawyer had more than 45 years of experience helping clients and a potential client could “get the money damages that you are entitled to.”Although not part of the original appeal from the Standing Committee on Advertising, the BRC recommended and the board agreed that the language also improperly referred to past results of the lawyer.In addition, the board agreed that the ad violated the rules because while the female spokesperson in the TV ad identified herself as a spokesperson, she did not specify she was a nonlawyer spokesperson, as required by Bar rules.Noting there had been some conflicting rulings on similar language on promising results, board member Steve Chaykin asked the board if it wanted to pass a resolution expressing its intent to the advertising committee. But board members said that wasn’t necessary.“The board’s action sends a message. . . without any further board action,” board member Gary Leppla said.center_img Lawyers can’t promise results in adslast_img

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